UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN
Functional
Level Strategy
is directed at improving the effectiveness of functional operations within a
company: manufacturing, marketing, materials' management, research and
development, and human resources. Topics can include TQM (total quality
management); flexible manufacturing systems; just-in-time (JIT) inventory
systems; and techniques for reducing the cycle time in new product
development in operations management. Business
Level Strategy
includes the strategic choice of a generic strategy: (cost leadership,
differentiation, focus) and the benefits and costs of first-mover advantages.
Often an enterprise can have different businesses with different
business-level strategies. This variety is hardly surprising since a company,
like General Electric for example, can have more than 100 business-level
divisions, one for each business that the company is in. Corporate
level Strategy
typically involves decision-making by the top management team that includes
the CEO, senior executives, the board of directors, and the corporate staff.
Decisions include vertical integration, diversification, strategic alliances,
acquisitions, new ventures, and restructuring. Global
Strategies.
Consider four types of global strategies in international business:
Created
by: Joseph T. Mahoney |
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